“We wanted to get a sense of the theatrical; something that was a cross between The Wizard Of Oz, Metropolis and a hotel. Elly wanted it, as closely as possible, to look like it could be a real place. Throughout the artwork campaign, the concept has always been about a futuristic London, taking the present and transforming it into a Blade Runner-esque landscape. This was achieved by thinking of the projection screen as a window, looking out on to this world, like she was in a penthouse of an art deco skyscraper, and the different projections reflected moods or times of day.”
http://www.tpimagazine.com/production-profiles/572291/la_roux_goes_for_gold.html
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